07.06.10 Client News

Appleton Coated’s research reveals five new I’s in ROI

How does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers. The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration.

“People who buy premium brands like premium print. They use it. They keep it. They buy the products that they see in it,” says Phil Cavalier, vice president of marketing at Appleton Coated. “We know that purposeful, creative print delivers a positive ROI. We learned that there are other returns to consider, such as the return on inspiration or on impact. These also have real value, promote quality, generate trust and create strong brand connections.”

Appleton Coated’s “ROI” research was conducted by Yankelovich, a part of The Futures Company. Among those surveyed:
* 88% of all ages report that they enjoy receiving catalogs and brochures from the company and brands with which they do business.
* 83% say, “What I like about print is that I can keep it for future reference.”
* 79% feel, “It’s important that the catalogs I receive be printed in an environmentally responsible way.”
* 75% of consumers visited a website to purchase a product or service after reading about it in a catalog.
Some of the most surprising revelations in the findings were the responses from “the Internet Generation” – those 18- to 34-year-olds, often perceived as having abandoned print for online. 71% share that “I like to read or look through high-end catalogs.”

When asked, “What makes good print materials stand out from the rest?” the top, unaided responses included:
1. They are attractive. They look beautiful.
2. They have beautiful photography.
3. They use high-quality paper.
4. They have vivid colors.
5. Their messages are simple and to the point.

Reflecting the lessons learned for creating effective print materials, “ROI” was designed by The Thorburn Group in Minneapolis and features images by Anna Wolf. The piece was printed using Appleton Coated’s SKIN Curious Collection Black cover weight and U1X:Green Gloss, Silk, and Matte for the interior pages. Part of the Utopia brand of premium, coated papers, U1X: Green is manufactured with electricity in the form of renewable energy and contains 20% post-consumer recovered fiber. Utopia’s six product offerings are Forest Stewardship Council (FSC) certified and available with other green attributes.

To request a copy of “ROI,” please call 800-663-1813 or contact a local sales representative.
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06.29.10 Client News

Appleton Coated challenges designers to a throwdown on U2 – “The Battle of the Finishes”
Must-have reference tool for successful paper selection

Much like adding an extra flourish to a food presentation, Appleton Coated’s “U2 Throwdown – Battle of the Finishes” demonstrates the attributes that make each finish ideal for certain types of imagery and printing applications. Showcasing the best finish for the job, Utopia Two (U2) and U2:XG Gloss, Dull, Matte, and new U2:XG Ivory Matte are featured along with the other finishes in a head-to-head comparison. In addition, a demonstration of how gloss and dull varnish, and gloss and satin aqueous coating, further affects the print outcome is included.

Encouraging audience participation, “U2 Throwdown – Battle of the Finishes” features customer “throwdowns” on the most delicious cupcakes, pizzas, and other culinary goodness throughout the country. Submissions are welcome!

06.16.10 Client News

Curious Collection’s new swatchbook presents waterfalls of colorful, environmental choices

From the embossed and clear foil-stamped imagery on the cover to the interior pages’ colorful waterfalls, the new Curious Collection Swatchbook invites designers to explore the full offering of Curious Metallics, Translucents, Touch, Particles, and Skin Curious Collection.

Green Power is now a standard feature for four of the Curious Collection product lines — Metallics, Translucents, Skin, and Particles. The renewable energy purchased is in the form of wind, hydro, and biogas and comes at no extra cost with customers’ orders.

Along with the addition of Green Power, four of the most-popular Metallics sheets also are available in 100% post-consumer recovered fiber (PCW) content. The entire Curious Collection is Forest Stewardship Council (FSC) certified and available in new, convenient, smaller sheet count packages.

The Metallics line also added 11 new, fashion-inspired colors to complement the 12 current colors. In addition, Curious Translucents updated its palette with seven new colors. Beneath these colorful sheets, the swatchbook shares an easy-to-reference stock guide and printing tips.

The new Curious Collection Swatchbook is available by calling 800-779-0872.

For more information on the Curious Collection, please visit CuriousPapers.com and click on the Curious Penguin to find and contact a local representative.

The Curious Collection of fine papers are manufactured by Arjowiggins, headquartered in Paris, France, and distributed exclusively in North America by Appleton Coated.  Appleton Coated is headquartered in Kimberly, Wisconsin.
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06.14.10 Client News

“Print With Purpose” shares compelling statistics on the result-generating power of creative, printed communications

Print With Purpose” defines the role of print in the rapidly-evolving marketing landscape and demonstrates its positive impact on the bottom line. This resource from Appleton Coated is designed to provide insight and inspiration to decision-makers involved in

"Timeless. Important. Engaging."

choosing print, and to all who play a role in its creation and execution. Powerful statistics and supporting commentary explain how printed communication drives action and delivers results.

Appleton Coated compiled this data-rich content based on discussions with direct marketing professionals, industry thought-leaders and the most current industry research. “We’ve found print’s role in the marketing mix is as vital as ever,” says Phil Cavalier, vice president of marketing at Appleton Coated.

She continues, “Print’s engaging, tactile, and interactive qualities create a personal connection, and through this emotional association, brands are built. It is portable and influential. It’s the preferred format for senior executives for gaining insightful, informative analysis. Across all audiences, print ignites action online, sparks interest and trial, and leads to sales, response and loyalty.”

Print With Purpose

“Print With Purpose” succinctly describes these traits, backs up the observations with facts and figures, and presents the information in a stop-you-in-your-tracks visual package. To further assist the reader, “Print With Purpose” contains a checklist on strategy and execution for purposefully printed communication.

Designed by The Thorburn Group in Minneapolis, it features images by Minnesota-based photographer Ben McKean and photo stylist Maureen Burns. The Hennegan Company of Florence, Ky., printed the piece using Appleton Coated’s extra bright U1X:Green cover and text papers. The techniques described in the page-by-page production notes in “Print With Purpose” detail how the richly saturated photos and the bold solids maximized each finish in the U1X:Green family.

U1X:Green is part of the Utopia family of coated printing papers. A Forest Stewardship Council (FSC) certified product, it is manufactured with 20% post-consumer recovered fiber and with Green Power, electricity in the form of renewable energy. Available in gloss, silk, and matte finishes and up to 120 lb. cover, U1X:Green may be specified in traditional folio or digital sizes and web applications. The Utopia Express Custom Size Sheet Program allows U1X:Green customers to save time, money, and resources with ‘two-days to ship’ service on custom-size sheets.

To request a copy of “Print With Purpose,” please visit AppletonCoated.com. Watch for additional information from Appleton Coated on how purposeful, creative print delivers a positive Return on Investment.
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06.09.10 Client News

The new Utopia Swatchbook showcases all six Utopia lines by grade level and environmental attributes
New design helps customers choose the “perfect pairing” of paper and project

Appleton Coated’s new Utopia Swatchbook organizes its six distinctive lines of paper by grade level and environmental attributes — all under the theme of “the perfect pairing.” With the cover featuring a bee and daisy, the inside imagery reflects other traditional “pairings.” The six Utopia product lines reflect their personalities, Forest Stewardship Council (FSC) certification, and various shades of “green.” Options range from certified, virgin fiber products to certified fiber products manufactured with up to 30% post-consumer fiber (PCW). All of Appleton Coated’s Utopia products are either offered with Green Power as standard or with the ability to add it to the order.

Within the new swatch, a comprehensive “Print Demo” presents selections to help creative professionals, corporate specifiers, and printers select the best paper option and techniques for smart, sustainable print projects. A mini environmental tutorial also answers questions about green design goals, such as how to properly credit the paper’s environmental benefits and savings. Online, the “Utopia Green Zone,” offers an easy, interactive format to compare up to four product choices and calculate the environmental savings.

The Utopia Swatchbook contains samples of every basis weight, shade and finish, and stocking information for each paper option:

* Utopia Premium in Gloss, Silk and Ivory Silk — This triple-coated, super-smooth sheet optimizes the printing surface for heavy ink coverage. Utopia Premium is an FSC-certified, virgin fiber product.

* Utopia One (U1) in Gloss, Dull and Matte — This soft blue-white shade with high paper gloss and surface smoothness provides a clean, neutral backdrop that is ideal for flesh tones and warm color palettes. U1 is a visual shade match to Utopia Premium, for convenient pairing. This FSC-certified paper contains a minimum of 10% PCW.

* U1X:Green in Gloss, Silk, and Matte — The extra-bright, extra-blue shade maximizes the contrast between printed and non-printed areas to make images seem to pop off the page. U1X:Green is FSC-certified, manufactured with Green Power, and contains a minimum of 20% PCW.

* Utopia Two (U2) in Gloss, Dull, and Matte — Offering excellent value in a clean, blue-white shade, U2 takes projects from cut-size to super-size sheets, and to high-quantity web runs. Both web and sheets contain a minimum of 10% PCW. U2 sheets are FSC-certified.

* U2:XG in Gloss, Dull, Matte, and Ivory Matte — FSC-certified, this “extra” environmentally-sensitive sheet contains 30% PCW and is manufactured with Green Power. The pleasing blue-white shade of U2:XG easily mixes and matches with standard U2 to meet the diverse needs of a multi-project campaign.

* Utopia Three (U3) in Matte — The softly-textured sheet is a popular choice for budget-conscious, high-volume, and direct mail applications. An FSC-certified, virgin fiber product, U3 can be specified with up to 30% PCW.

Designed by The Thorburn Group of Minneapolis, the new Utopia Swatchbook includes lushly detailed, colorful images by photographer Ben McKean. To request the new Utopia Swatchbook, please visit UtopiaPaper.com and click on “Order Samples.”

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06.06.10 Client News

Appleton Coated calls for entries in U360 Competition

Appleton Coated now is accepting entries to the U360 Design Competition for 2011. Winning selections will recognize the effective, creative role that print communication plays in marketing mix.

“As the name suggests, ‘360’ reflects an ‘all around’ assessment. From idea definition to creative expression and purposeful execution — U360 will honor the beginning, middle and end of the design process,” says Phil Cavalier, vice president of marketing at Appleton Coated. “Entries will be judged by a panel of design experts in strategy, design, and print production, providing a full-circle view on what makes great print.”

There is no cost to enter. Submissions must be printed all, or in part, on Utopia and/or Curious Collection, accompanied by a completed entry form, produced in 2010, and postmarked no later than Dec. 10, 2010. For detailed instructions on the U360 Competition and an online entry form, please visit www.utopiapaper.com’s U360 section.

The 2011 winners will be announced next Spring and featured in a showbook distributed throughout North America, on the Appleton Coated website and in other marketing communications
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06.04.10 Client News

Appleton Coated names winners in U360 Competition

Appleton Coated announces the winning entries to the U360 Competition for 2010, which are printed all, or in part, on Utopia and/or Curious Collection papers. An online gallery of winners can be found at www.utopiapaper.com, in the U360 section.

“These selections recognize the effective, creative role that print communication plays in marketing mix,” says Phil Cavalier, vice president of marketing at Appleton Coated. “As the name suggests, ‘360’ reflects an ‘all around’ assessment — from concept and writing, imagery and design, and finally, quality of print and bindery execution.”

Special honors are awarded for:
* Best of Show — “37 or So Ingredients” for Dwight Eschliman; designed by Tar Studio, San Francisco; printed by Paragraphics, San Rafael, Calif.
* Design Excellence Award & Print Excellence Award — “JWT TicToc – A Collection of JWT Work;” designed by JWT, New York and The Map Office, New York; printed by Diversified Graphics, a Bolger Company, Minneapolis
* Communication Excellence Award — “Iconologic Self Promotion;” designed by Iconologic, Atlanta; printed by Elanders USA, Acworth, Ga.

The 2010 winning entries are:
* “The Parsons Fashion Design Look Book;” designed by Parsons The New School For Design, New York; printed by Van Lanen Inc., Green Bay, Wis.
* “Madewell Fall 2009 Look Book;” designed by Madewell, New York; printed by Datagraphic, Hempstead, N.Y.
* “Nick Cave: Meet Me at the Center of the Earth;” designed by Faust Associates, Riverside, Ill.; printed by Graphic Arts Studio Inc., Lake Barrington, Ill.
* “Museum of Arts and Design Collections Handbook;” designed by Pentagram Design Inc., New York; printed by Finlay Printing, Bloomfield, Conn.
* “Jordan Yellow Look Book;” designed by Jordan Brand, a division of Nike, Inc., Beaverton, Ore.; printed by Premier Press, Portland, Ore.
* “Concord Music-Creedence Clearwater Revival: The Singles Collection” for Rare Cool Stuff; designed by Geoff Gans, Los Angeles; printed by Primary Color, El Segundo, Calif.
* “Timberland Boot Company Brochure;” designed by Timberland, Stratham, N.H.; printed by UniGraphic, Woburn, Mass.
* “Barbara Barry Catalog;” designed by Pilot, Palisades, N.Y.; printed by GLS, St. Paul, Minn.
*  “Reach” for Kevin White; designed by The Steinhauser Group, Minneapolis; printed by The John Roberts Company, Coon Rapids, Minn.
* “Minotaur Limited Edition” for the Pixies; designed by V23; printed by DV8, Los Angeles

Entries receiving regional recognition include:
* Midwest — “Jaume Plensa Frederik Meijer Gardens & Sculpture Park;” designed by Frederik Meijer Gardens & Sculpture Park, Grand Rapids, Mich.; printed by Foremost Graphics, Grand Rapids Mich.
* West — “Diamond Foods Inc. 2009 Annual Report;” designed by Curran & Connors, San Bruno, Calif.; printed by Color Graphics, San Francisco
* South Central — “Miami University Middletown 2008/2009 Annual Review;” designed by Miami University Middletown, Middletown, Ohio; printed by Mound Printing, Miamisburg, Ohio
* Northeast — “Timberland Men’s/Women’s Company Brochure;” designed by Timberland, Stratham, N.H.; printed by UniGraphic, Woburn, Mass.

The U360 Competition was judged in January 2010 by members of the Appleton Coated Design Council:
* Justin Ahrens, principal of Rule29 in Geneva, Ill.;
* Lynda Decker, owner and principal of Decker Design Inc. in New York;
* David Kohler, owner and executive creative director of OTTO in New York;
* Bill Thorburn, founding principal of The Thorburn Group in Minneapolis;
* Kathleen Turaski, co-founder and principal of Resonance Marketing in Decatur, Ga.; and
* Bryan Peterson, owner and principal of Peterson Ray & Company in Dallas.
Lori Carrabba, print production professional in Peapack, N.J., (former executive vice president of Ogilvy HealthWorld in New York) joined the judging process to focus on the award for best in print execution. A photo gallery of the judging can be viewed by clicking here.

For more information about the U360 Competition, Utopia and Curious Collection, visit http://www.appletoncoated.com and http://www.curiouspapers.com.
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