02.16.10 Client News

Magnetic Attractions unites two locations with one name, serves customers from coast-to-coast

Magnetic Attractions became the single company name for both the North Carolina and California locations. The re-naming follows the 2008 acquisition of Rainbow Magnetics. It also reflects a comprehensive offering of magnetic promotions and direct marketing services offered to all customers, coast-to-coast.

“We’ve successfully merged two, leading companies to create one-stop shopping for any promotional magnetic or direct mail products that someone could need,” says John Dowling, Magnetic Attractions’ general manager in North Carolina. “Together, we enjoy economies of scale that now offer customers faster speed to market, less freight cost from either coast, and more competitive pricing.”

During 2009, Magnetic Attractions’ West Coast location moved from Santa Ana, Calif. into a newly purchased, 23,000-square-foot facility at One Whatney in Irvine, California. “This move, coupled with our North Carolina facility, gives us expanded capabilities to include: roll-to -roll printing, sheet-fed printing, in-house direct mail processing, tipping/affixing, label printing, fulfilling and more,” notes Robert Knapp, general manager in California. “In addition, we continue to provide a complement of creative and direct marketing services.”

Dowling adds, “Along with our high-quality products and service levels, our customers work with the same great people that they’ve partnered with for many years”.

“Our reputation and commitment to our customers has allowed us the opportunity to work with some of the nation’s largest brands,” boasts Knapp. “We will also continue to offer our customized direct marketing program specifically designed for franchises that utilize magnetic promotions, printed mailers, contests, coupons, online elements and more.”

Magnetic Attractions is part of the extended Adams Magnetic family of companies that includes: Adams Magnetic Products Company, Inc. providing magnetic products and assemblies; Dowling Magnets offering retail magnetic products for the education, toy and hardware markets; and Digitalabel LLC delivering digitally printed labels for packaged goods.

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Client News 10/17/09

Magnetic Attractions is exhibiting at DMA in booth #3011

Magnetic Attractions enhances promotional products and direct mailing services

Expanding the power and reach of direct marketing programs, Magnetic Attractions enhances its promotional magnets and stickers. In addition, the company increases personalization and customization options available through its variable data printing and direct mailing services.

Magnetic Attractions upgraded its magnetic stock and catalog items to a heavier, 100-pound paper stock for more durable, high-quality, digitally printed, promotional products. “The heavier material ensures our customers’ messages deliver a weightier impression that lasts,” says John Dowling, Magnetic Attractions’ general manager. “We’re glad to offer this thicker substrate without raising prices. Completing this, our digital presses allow for short-run print orders at sensible prices, while delivering the best print quality and color vibrancy possible.”

Full-color, digitally printed stickers also are available as part of Magnetic Attractions’ full range of marketing products. Standard circle, square and rectangle shapes are supplied in roll form on three-inch cores, printed on 60-pound, semi-glass paper, die-cut in-line, and available for quick delivery. Dowling adds, “Like our magnets, our high-quality stickers are ideal for promotions, direct mail campaigns, show give-aways and more.”

To help customers deliver their promotional messages, Magnetic Attractions’ services include affixing, custom packaging, roll- and sheet-fed printing, and turn-key direct mail fulfilling.

Magnetic Attractions is part of the extended Adams Magnetic family of companies that includes: Adams Magnetic Products Company, Inc. providing magnetic products and assemblies; Dowling Magnets offering retail magnetic products for the education, toy and hardware markets; and Digitalabel LLC delivering digitally printed labels for packaged goods.