06.29.10 Client News

Appleton Coated challenges designers to a throwdown on U2 – “The Battle of the Finishes”
Must-have reference tool for successful paper selection

Much like adding an extra flourish to a food presentation, Appleton Coated’s “U2 Throwdown – Battle of the Finishes” demonstrates the attributes that make each finish ideal for certain types of imagery and printing applications. Showcasing the best finish for the job, Utopia Two (U2) and U2:XG Gloss, Dull, Matte, and new U2:XG Ivory Matte are featured along with the other finishes in a head-to-head comparison. In addition, a demonstration of how gloss and dull varnish, and gloss and satin aqueous coating, further affects the print outcome is included.

Encouraging audience participation, “U2 Throwdown – Battle of the Finishes” features customer “throwdowns” on the most delicious cupcakes, pizzas, and other culinary goodness throughout the country. Submissions are welcome!

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