06.03.10 So Called Social Media

Thirty-nine million Americans check and use social networking sites several times a day
Source: Arbitron Inc./Edison Research

Here are some facts and statistics on five, popular social media platforms used by businesses:

* 400+ million active users have returned to the site in the last 30 days
* 38.4-years-old, average age of a user
* 55-65-year-old females represent the fastest growing user segment
* 700,000 new users join every day
* If the users were a single nation, they would be the world’s third largest
(after China and India, and more than the U.S.)
* 70% of users are outside the U.S.
* 50% of active users log on daily
* 500 billion minutes are logged by users each month
* 25+ billion pieces of content are shared by users each month
* An average user
– has 130 friends
– is connected with 60 pages, groups and events
– creates 70 pieces of content each month
See also the Viral Blog

* 70 million registered users spanning more than 200 countries and territories
* 44.3-years-old, average age of a user
* 50% of the users are outside the U.S.
* A new user joins every second
* Executives from all Fortune 500 companies are users
* 1.3 million small businesses are represented as users

* 300 million users
* 37.8-years-old, average age of a user
* Every 60 seconds,
20 hours of video is uploaded
* 51% of users visit YouTube weekly or more often
* 52% of 18-34 year-olds share videos often with friends and colleagues
* It is the second-largest search engine in the world
See also the Viral Blog

Blogging + Microblogging
* 133 million blogs since 2002
* 900,000 new blog posts every day
* 70% of Internet users read blogs
* 34% of bloggers post opinions about products and brands
* Many are delivered via Real Simple Syndication (RSS) notification
* Blogger and WordPress, most popular platforms
* Bloggers are 18% more likely to be Facebook users and
140% more likely to be LinkedIn users than other segments

Twitter microblogging + social networking
* 75 million users (Jan. 2010)
* 39.1-years-old, average age of a user
* 5 million tweets per day
* The majority of users visit while at work
* Users are twice as likely to engage with brands than other social network users
* 20% of tweets mention brands
* 66% of Fortune 100 companies are engaging through Twitter
* 51% of active Twitter users follow companies, brands or products on social networks
See also the Viral Blog

* 68 million visitors each month (Jan. 2010)
* 3,238,743 articles
* 78% of its articles are not in English
* 19,879,277 total pages
* Edited by anyone, it does not position itself as authoritative



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