04.15.10 Client News

Appleton Coated’s PrintUtopia spotlights Matte papers

PrintUtopia, the paper-centric educational series from Appleton Coated, shares “A New Look at Matte” with print and creative professionals.

This informative piece describes the greater opacity and enhanced readability, higher caliper and affordability for practical requirements, and tactility and softer dot to elicit an emotional connection with the recipient. Illustrating these qualities, six matte choices from the Utopia brand of coated printing papers are showcased in a range of shades, weights and environmental options.

Matte selections in U1X:Green and U2:XG are certified by the Forest Stewardship Council (FSC) and contain extra post-consumer recovered fiber (20% and 30% respectively). These environmentally friendly papers are acid-free and elemental chlorine-free, and manufactured with Green Power, electricity provided from renewable energy sources.

To assess the environmental savings of Utopia Matte compared to other paper options, the “Utopia Green Zone” Web site, shares an online calculator. Also online, visitors will find a chart for using Utopia coated papers business reply cards and other U.S. Postal Service direct mail guidelines.

Printed on U2:XG Matte, 80-pound cover, “A New Look at Matte” compares conventional lithography on the exterior panels and UV printing on the interior panels. Four-color process is intensified with touch plates, then protected and enhanced with varnishes, as well as with aqueous and UV coatings.

Utopia’s matte papers can be specified in traditional folio or web applications. For digital offset, laser and color copier applications, select from the Utopia Digital stock offering. Further supporting the accelerated pace of customers’ projects, the Utopia Express Program saves time, money, and resources with ‘two-days to ship’ service on custom-size U2:XG and U2 Matte sheets.

Request a copy of PrintUtopia, “A New Look at Matte,” online.


Appleton Coated offers the most comprehensive lineup of premium, coated papers available today marketed under the Utopia brand. From the elegance of Premium to hardworking Utopia Three, the Utopia family of coated papers offers six ways to ignite a passion for paper and the environment. Appleton Coated is headquartered in Kimberly, Wisconsin.
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