Client News 10/13/09

U B the Judge “Proof” features 17 winners in 2009 showbook
Competition changes for 2010 with U360 calling for entries that demonstrate print with purpose

Appleton Coated announces the 17 U B the Judge winners for 2009, which are printed all, or in part, on Utopia and/or Curious Collection papers. The 2009 winning entries are displayed online at Appleton Coated’s UBJ/U360 Winners Gallery .

The Appleton Coated Design Council juried this year’s competition during this transition year. They chose entries based on excellence in concept, design, and execution. The 2009 Showbook title, “Proof,” refers to how the winning entries serve as proof of the effectiveness of great design, imagery, paper, and printing.

U B the Judge 09 showbook

U B the Judge 09 showbook

The jurors reviewed all 400 entries during a summit held in Minneapolis in January 2009. “During our time together, they shared their passion for design and print and reflected on how the year’s winners demonstrate that print is truly vital,” says Phil Cavalier, vice president of marketing at Appleton Coated. “From the council members’ feedback and insights, we will transition U B the Judge to become U360 for 2010. The evolved competition will meet the changing marketplace head on and celebrate the vital role print plays in driving marketing results.”

As the name implies, Cavalier explains, “U360 will recognize the beginning, middle and end of the design process — from idea definition to creative expression to purposeful execution. All work will be judged by a panel of experts in strategy, design, and print production; providing a full-circle view on what makes great print.”

Similar to the past U B the Judge competition, submissions must be printed all, or in part, on Utopia and/or Curious Collection papers, accompanied by a completed entry form, produced in 2009, and postmarked no later than Dec. 11, 2009. For more information about U360, Utopia and Curious Collection, visit www.utopiapaper.com. To download an entry form or to enter online, please select U360 Competition in the “Promotions and Events” section.

To read the full announcement, please visit Appleton Utopia’s corporate news section .

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