Tradeshow Thoughts 4/27/09

American Institute of Architects Expo 2009

I think this is my 10th consecutive year attending the AIA national convention and design exposition. New this year, I will be Tweeting from the show floor. Feel free to follow me on Twitter at heatherwestpr (#aia2009), or watch the upper left corner of our blog for the freshest posts.

Last year’s conference brought us to Boston, where we arrived early and walked the Freedom Trail. This year, we’ve shortened our visit to San Francisco to just 2.5 days with meetings scheduled almost every 15 minutes on Thursday and Friday.

I’m a little anxious about keeping up the pace as the exhibitors are spread across three of Moscone Center’s halls. Thankfully, all of our exhibiting clients are located in the North and South Halls:
AAMA, #2616 South Hall
Linetec, #4121 North Hall
Kolbe’s windows & doors, #1417 South Hall
SAGE Electrochromics, #4031 North Hall

In addition to meeting with clients, journalists and architects, I’m excited to see Moscone West. It features a unitized curtainwall system manufactured by Wausau Window and Wall Systems, as finished by Linetec.

Within Moscone’s halls, Mark will be visiting the Product Pavilions, and watching for the most popular exhibitors and the newest products, as well as trends amongst the exhibitors. He also keeps a close eye on green marketing claims, especially in light of AIA’s “greening the convention” efforts.

We look forward to sharing our observations and thoughts, and to starting plans for next year’s convention, June 10-12 in Miami.


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